Often overlooked or disregarded, PR is an important part of the marketing mix. Third party validation through a distributed article is priceless when it comes to demonstrable credibility with your purchasing audience. A simple television appearance or photo opportunity can deliver similar impact. PR needs to be figured into the mix at some level. I've managed PR initiatives myself and I've also managed PR agency relationships.
While at Vertex Business Services I helped pitch an opinion paper. It really wasn't a true white paper and it really wasn't a case study either. I worked the relationship with the editor and managed the editing process with the internal subject matter expert — you can read the published paper here.
Below are a few of the PR placements managed by myself or the third party relationship I managed while at Jones the Florist.
Moms and Flowers
Enquirer Leisure
Enquirer
Mother's Day
