Words. Words and more words. I have written words and phrases for sell sheets, fact sheets, presentations, radio, video, animations, web, social media, blogs, press releases, ads, articles, direct mail, event signage, tradeshow booths, cold call scrpts and on-hold messages. If it's fun, sad, emotional, technical, dramatic, professional, whimsical, musical, straightforward, backward, creative, vertical, horizontal, static, moving or invisible, I am pretty sure I can write it. The following are some of my writing examples.
Madison Park Productions
This is a direct mail piece we sent to clients and prospects after the great Flood of 1997 when the building where the studio is flooded for several days.
Convergys Corporation
This brochure was designed to provide a high level overview of the Customer Care program at the time. It was designed to match the corporate template with a pocket and a slit for a business card and it was used as a leave-behind. I worked with HSR at the time to execute the design/layout.
Jones the Florist
I developed a CD with Mahan Advertising to promote Jones' corporate gifting capabilities and this is the jacket. The corporate sales team would deliver them to prospects and existing corporate customers. It was also designed to be a self-mailer. I wrote the copy and shot some of the photos.
Jones the Florist
Jones the Florist subscribed to an opt-in list from one of the premier Wedding periodicals. They supplied us with a list of brides each quarter and we sent each one this printed letter in the mail to introduce them to Jones the Florist.
Vertex Business Services
I wrote this succinct two page overview to provide prospects with some brief background on Vertex in North America. I worked with a talented designer in Dallas named Selma Filipovic on the design and layout.
Convergys Corporation
I was in an airplane on my way to Orlando to shoot video for this project on September 11, 2001. It was not easy to describe what Convergys does in layman's terms so this video was created to tell the Convergys story via images, on screen text and voice over. This version of the script is an early draft. I worked with Panoptic Media on the pre and post production.
Vertex Business Services
The Decision Sciences team at Vertex is a cutting edge group helping clients create real business impact through the analysis of data. I wrote this 4 page brochure to describe how they use advanced analytics from a high level perspective.
