To some it's a dirty word; to others it's a livelihood. To me, it's a quirky combination of art and science with the intent to sell an idea, product or service. In this particular scenario, it represents campaign elements that I've helped develop over the years. Some are print ads while others are direct mail and point of sale projects.
Madison Park Productions
This was a direct mail postcard sent out to customers and prospects of the commercial audio studio right after the flood of 1997. I developed the concept and worked with White Design on the layout.
Convergys Corporation
I managed the concept development, copy and HSR was the agency involved with this ad designed for a billing system trade publication. It was a fun photo shoot at Al Lang Photography.
Convergys Corporation
HSR was also the agency on this ad spread designed for a customer care trade publication. This too was shot with Al Lang Photography on the track at Anderson High School. And NO. I am not either of those runners.
Convergys Corporation
HSR was the agency who I worked with on this ad too. We simply used stock imagery for the photo and I wrote the copy. This was the first ad we did promoting speech technology that Convergys acquired through an acquisition.
Convergys Corporation
HSR was responsible for the layout and production of this ad as well. It was designed to promote a Convergys presence at a prestigious trade show geared for the wireless industry. We incorporated stock imagery to keep costs down and wrote the copy internally.
Jones The Florist
I managed the development of this ad that Scott Schmitz art directed. It was for a directory targeting high net worth individuals.
Jones The Florist
I worked with Mahan Advertising on this elegant ad for the wedding/special event brand at Jones The Florist called Arrangements. It ran in a regional wedding magazine.
Jones The Florist
This was part of our Mother's Day campaign back in 2006 and we ran this ad in Cincinnati Magazine. The ad was consistent with the direct mail, in -store POS and billboards that were all designed with Mahan Advertising.
Jones The Florist
To promote Jones' various gift options for the holiday season we ran this banner ad ran at the bottom of the Cincinnati Enquirer's Sports page sections. I worked with the Enquirer's internal design team on the layout.
