Pedigree
Skills Summary
- A team leader/player who is a quality decision maker with excellent verbal and written communications and presentation communications skills.
- An experienced and empathetic leader who continues to achieve high associate engagement scores each year
- An initiator who is an innovative problem solver and analytical thinker who builds strategic relationships with associates at all levels both internal and external to the organization.
- A creative big picture thinker with agency experience including consumer and business-to-business accounts specializing in retail, professional services, manufacturing, technology, CPG, direct selling, communications and financial services markets.
- Unique mix of strategic marketing communications experience (31+ yrs.) including digital strategy and implementation, integrated program development and implementation, brand/identity management, strategic planning, product development, advertising, direct marketing, lead generation, social media, website development and event planning/production.
- Computer and technical skills include: MAC/PC Expertise. Microsoft Office, Adobe CS Suite, Online Content Management Systems; certified in Managing Projects in Organizations from George Washington University School of Business and Public Management.
Professional Experiences
The Kroger Company 2015 - Present Cincinnati, OH
SENIOR PROJECT MANAGER LEAD 2022 - Present
SENIOR PROGRAM MANAGER 2021 - 2022
MARKETING PROGRAM MANAGER 2020 - 2021
CAMPAIGN MANAGER 2018 - 2019
DIGITAL MARKETING MANAGER 2015 - 2018
Hire, lead and develop a team of 14 Kroger project managers in a mixed hybrid work environment. Our team builds and maintains a critical path schedule that drives Kroger corprate marketing initiatives through the development cycle within our ecosystem. The team leads and manages key projects aligned to the annual marketing plan. We provide executional expertise across all marketing channels and lead cross-fucntional multidiscipline teams through a disciplined, data-driven process to achieve project objectives. Additional responsibilities include leading continuous process audits and improvements and RASCI documentation.
- Led the development and execution of a 5 week marketing campaign to drive new Kroger mobile app downloads and engagement resulting in a 52% increase over the previous 5 weeks
- Developed and executed a marketing plan that resulted in an 86% increase in new digital accounts and an 82% increase in digital engagement over a 3 year period
- Recipient of the CLM Associate of the Quarter
- Led the cross-functional execution team for the Kroger Company's first enterprise-wide re-branding effort that included over 230 individual print files and 468 digital media files
- Collaborated on the development and exeuction of the marketing plan to launch Kroger's ecommerce initiative that has grown from $0 to $10B in sales
Rockfish Interactive 2011 – 2014 Cincinnati, OH
ASSOCIATE DIRECTOR, CLIENT OPERATIONS 2013/2014
ASSOCIATE DIRECTOR, CLIENT SERVICES 2012/2014
CONSULTANT, CLIENT SERVICES 2011/2012
Led multi-discipline client teams across various vertical industries for an award-winning, WPP-owned, full-service digital marketing and innovation agency. Rockfish teams combined best-in-class technology, creative and strategy to deliver innovation and accelerate growth for some the world’s largest brands. Nominated for Rockstar of the Month Award twice in 2013.
- Managed a $5.5MM book of business which included the agency’s largest account.
- Drove account management efforts that lead to a 100% increase in second year revenue for agency's largest client.
- Directed a multi-office development team in support of a 2012 presidential campaign, including development of the campaign’s multi-platform mobile application.
- Led a team of 38 cross-functional experts to plan, design and build the largest responsive website at the agency to date for the agency’s largest client.
- Delivered an average 39% net margin across client portfolio through solid estimation, budget, resource and project management.
- Managed a team of professionals who produced an integrated multi-market holiday campaign that included a social media promotion, sweepstakes and broadcast spots.
Vertex Business Services 2009 – 2011 Richardson, TX
MARKETING MANAGER 2009/2011
Developed and executed a marketing plan and budget to support the growth of the North American footprint of this $750MM privately owned international business process outsourcer. Researched, planned and executed the trade show presence including booth design, support materials and lead management resulting in 160 qualifying leads and contributing $5MM in total contract value to the sales pipeline.
- Managed lead generation process with third party vendor resulting in 100 qualified leads valued at $8MM.
- Developed sales and marketing materials including web content, white papers, case studies, presentations, ads, collateral, direct mail/email campaigns and social media content that contributed to a pipeline valued at $140MM.
- Coordinated public relations initiatives with PR agency including the development of press releases, thought leadership and bylines resulting in 3 published articles and 1 white paper.
- Managed and reorganized the internal marketing asset management tool with 634 files.
Jones The Florist, LLC 2004-2008 Cincinnati, OH
SALES & MARKETING DIRECTOR 2007/2008
MARKETING DIRECTOR 2004/2007
Provided strategic and practical input on tactical direction of the company as one of four members of the Executive Management Team. Directed all marketing communications efforts for three lines of business including PR, print and online advertising, broadcast, outdoor, direct mail, email, brand identity, collateral, point-of-sale, trade show and CRM initiatives. Managed agency relationships. Responsible for 13 associates of which four were direct reports. Developed and managed entire customer service program and two websites. Directed corporate sales initiatives and product philosophy evaluations. Led product development cycle for local floral and nationwide candy bouquet business. Directed and performed due diligence for the successful overall integration of three different acquisitions.
- Developed and managed two distinct e-commerce sites and several micro sites, including implementing changes to improve traffic and conversions.
- Developed and managed brand dedicated to Wedding and Special Event industry, delivering a 492% increase in business unit revenue over a three-year period.
- Increased average floral unit sale by 34.9% over a three-year period.
Convergys Corporation 2000 – 2004 Cincinnati, OH
SENIOR MANAGER – CREATIVE SERVICES – MARKETING COMMUNICATIONS 2004
MANAGER – CREATIVE SERVICES – MARKETING COMMUNICATIONS 2002/2004
SPECIALIST – CREATIVE SERVICES – MARKETING COMMUNICATIONS 2000/2002
Developed and managed annual budget of $2.2MM. Directly supervised and developed two professional associates and supervised cross-functional team of up to 15 associates. Managed the external corporate image and ensured consistent use of branding/messaging across global marketing units through centralized materials creation and review of all collateral, advertising and website content. Advised and executed brand integration initiatives necessitated by multiple acquisitions and the development of vertical market-specific solutions at both the corporate and business unit levels. Managed the company-sponsored premium store that contained logo specialty items and automated the distribution of collateral for sales and marketing activities.
- Wrote and produced strategic marketing communications deliverables that generated 70% of all inbound marketing-driven inquiries in 2003, including corporate and product collateral, advertising, event support materials, video and multimedia demonstration tools, direct marketing and website content.
- Developed and managed the Convergys Marcom Toolbox (a website accessed by 140 users worldwide that reduced costs and expedited the creation, approval and archiving of corporate creative materials developed by regional Marcom organizations and 40 agencies).
- Saved $150,000 in media costs during 2003 by effectively managing centralized global print media planning/buying for the corporation.
- Supported the generation of $50MM in revenue during 2003 for the company’s Offshore Services initiative by directing strategic marketing communications activities for the Offshore Services Strategy Team and producing all support materials.
Iacono Productions, Inc. 1998 – 2000 Cincinnati, OH
ACCOUNT MANAGER / PRODUCER
Expanded the company’s revenue and profitability through new business development within the business theater, multimedia, graphic identity, print and video/film production markets. Efficiently initiated, budgeted and executed projects to high levels of quality and client satisfaction. Authored, produced and directed video projects for deployment via interactive CD/DVDs and websites, videotape and online. Project managed the development of in-house and customer websites. Developed, expanded and managed relationships with public relations, information technology, media duplication and print vendors.
Madison Park Productions, Inc. 1994 – 1998 Cincinnati, OH
ACCOUNT EXECUTIVE / PRODUCTION COORDINATOR
Increased sales 25% each year by enhancing studio profile through direct sales and public relations efforts. Developed and produced commercial and corporate audio recording projects for radio, TV, video, interactive CD/DVDs and websites.
Sive/Young & Rubicam 1994 Cincinnati, OH
MEDIA ASSISTANT
Planned and purchased broadcast radio and TV, print and outdoor media for seven accounts that included both national and local clientele; managed broadcast station affidavits and reconciliation.
Education
Miami University 1989 – 1993 Oxford, OH
Bachelor of Science Degree in Mass Communication with a Media Management Emphasis
- Miami University Television, Management and WMSR Miami Student Radio, Disc Jockey
- Founding Member (re-colonization) of Epsilon Nu Chapter of Sigma Nu Fraternity and served in the following roles: Rush Chair, Lieutenant Commander, Judicial Board Member, Housing Corp. President, Alumni Advisor, Board Member.
Procter & Gamble 1992 Toronto, Canada
- Miami University's Laws Hall & Associates Consultants-Mass Communication
- Developed and implemented mass communication phase of a new product launch campaign for the Laundry and Household Cleaning Products Division of P&G Canada.
Awards & Professional Associations
- 2014 – Paint The Town Volunteer
- 2013–Rockstar of the Month 2x nominee at Rockfish Interactive
- 2004–Spotlighting Employee Excellence Award Winner at Convergys; 2001-2004 Marketing Merit Award Winner at Convergys; 2002 Aegis Award Winner for the Production of Two Corporate Videos
- 2012 – Present, Chairman of the Immaculate Heart of Mary (IHM) School Education Commission, 2011 – 2014, IHM School CYO Basketball Coach, 2011- Present IHM School Football Media Specialist
- 2009 – Present, Secretary and Founder of The Kairos Foundation
- 2008 – Present, National Association of Photoshop Professionals
- 2007–2012, SCSA Soccer Coach
- 2002–Certified in Managing Projects In Organizations from George Washington University School of Business and Public Management
- 2006 – 2008 M.E. Lyons YMCA Volunteer Soccer, Basketball and T-Ball Coach
- 2000 – 2001 United Way Campaign Account Manager
- 1994 – 2001 Ad Club of Cincinnati Member
- 1999–2001 Happen! Volunteer
